Love him or hate him, Kanye West understands culture. He understands that in order to shift culture and veer public minds into futuristic thinking, you must take risks. He understands that if you want to connect with the youth, you need to use the youth; learn from the youth.
These last two months have been intriguing as we have watched him make his return to music with four very different sonic offerings – First it was the stripped back, melodic, and heart-wrenching Only One featuring an emotional Kanye singing, with Sir Paul McCartney on the keys.
He followed that with another McCartney assisted track, FourFiveSeconds, this time adding Rihanna’s fiery vocals to juxtapose the simplicity of the folk-infused instrumental.