MUSIC, PEOPLE

WATCH: KANYE WEST @ THE BRIT AWARDS

Love him or hate him, Kanye West understands culture. He understands that in order to shift culture and veer public minds into futuristic thinking, you must take risks. He understands that if you want to connect with the youth, you need to use the youth; learn from the youth.

These last two months have been intriguing as we have watched him make his return to music with four very different sonic offerings – First it was the stripped back, melodic, and heart-wrenching Only One featuring an emotional Kanye singing, with Sir Paul McCartney on the keys.

He followed that with another McCartney assisted track, FourFiveSeconds, this time adding Rihanna’s fiery vocals to juxtapose the simplicity of the folk-infused instrumental.

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Kanye West has a lot to smile about lately – A lucrative and creatively satisfying deal with Adidas, a loving marriage which, despite what we think of the pairing, seems to make him truly happy, and a beautiful little girl to bring him calm and balance.

The Spike Jonze directed video features a rugged up Kanye and North spending some quality time on an overcast day in the country-side. The song was released on New Years Day and features Sir Paul McCartney on the keys. It is written from the perspective of Kanye’s late mother, Donda, and reads like a letter of love and encouragement to her son, and his new daughter.